Artwork & Creative

Artwork Specifications for Digital Billboards

Click the box for an accordion style dropdown with further explanation.

Board Size: 14x48 (Hwy 41)

Create file to the following size: 704 pixels wide by 200 pixels high RGB Color Format 72 DPI Saved as a maximum .jpg

Board Size: 10x30 (Hwy 172)

Create file to the following size:  928 pixels wide by 288 pixels high  rgb Color Format 72 dpi Saved as a maximum .jpg.

Artwork Specifications for Static Billboards

Click the box for an accordion style dropdown with further explanation.

Sizing: All art must be to scale: ¼” = 1’

    For example:

  • A 14’x48’ at ¼” scale = 3.5”x12” actual size
  • 10’x30’ at ¼” scale = 2.5”x7.5” actual size

Resolution: 300dpi or higher

DPI is an initialism for "Dots per Inch" - which is a print term. Digital files are measured in PPI- an initialism for "Pixels per Inch"

Color: CMYK color format

PMS colors must be provided to ensure correct color output

A Few Words Regarding Sending Files

If the file is smaller than 10 megabytes please email to This email address is being protected from spambots. You need JavaScript enabled to view it.. Larger than 10 megabytes files corrupt our server, so please use a free delivery FTP site such as Hightail (formerly YouSendIt) or DropBox to upload your art and use This email address is being protected from spambots. You need JavaScript enabled to view it. as your receiver.  

Additional Important Notes

  • Web graphics are most often 72dpi (this is changing with the retina displays) and lack enough resolution to make a niceₒ looking large-scale graphic.  Certain web sites offer higher resolution images for download.  If the file size is 300dpi or higher, then Jones Outdoor will be able to accept them.
  • To ensure no typographical incompatibilities, Please take the step of converting all type into paths within your final artwork
  • No allowance for the bleed is necessary. Viewing size is the same as the actual billboard size.  

Preferred File Types: